Summary

The incumbent will be responsible for the development of Marketing strategies to deliver on company objectives.

He/She will translate agreed strategies into specific programs as well as oversee their planning and timely implementation as per the established Annual Plan. Reporting to the Chief Executive the incumbent will work in close coordination with the Sales Director to ensure all activities are integrated and executed in the market place as well as in order to induce collaboration and knowledge sharing between Marketing and Sales teams.

Responsibilities

The incumbent will be responsible for all managing all 4Ps of Marketing, specifically product strategies, pricing, consumer marketing programs across all available consumer touch points, portfolio management and strategic insights. The incumbent will liaise closely with the Regional Marketing & Sales team on all marketing programs

 

• Responsible together with the Marketing Team for development of all elements of marketing mix including new product, new pack, pricing strategies, BTL communication and activation to ensure alignment to brand positioning and continuously strengthening brand equity of the company's brands. Drive innovation as appropriate especially to determine new ways to reach consumer. Oversee adaptation of global guidelines in order to suit market specificities.
• Develops strategies for all trade channels where the company operates, ensuring effective trade investment allocation in order to achieve agreed brand objectives
• Develops consumer marketing programs across all available consumer touch points for the entire brand portfolio.  Ensures effective usage of available marketing funds (ROI) through pre and post evaluation of implemented monitors and controls of the investments' budget
• Oversees effective and efficient implementation and execution with excellence of all developed programs at POS
• Develops, produces and oversees implementation of merchandising materials across all trade channels (actual execution lies within Sales Department).
• Define annual marketing investment and priorities spending opportunities. Manage the investment approval process (BAPs) as well as brand P&L and resource allocation.
• In conjunction with HQ research team, global and local agencies, develop and initiate research projects to provide data on consumer needs and profiles, channel and trade characteristics as well as equity of the organisation's brands.
• Ensure continuous follow-up and sound analysis of consumer, shopper, competitive and trade data. Ensure proper allocation to relevant activities (incl. in planning and operations groups). Report trends to country management on a regular basis. Identify new innovative ways to communicate with consumers.
• Incumbent is responsible for managing the team through effective and permanent tasks allocation according to skills level, control and feedback, and development possibilities.
• Incumbent also needs to excel in coaching, training, motivating and coordinating direct subordinates with the purpose to maximize their performance and engagement.
• Maintain awareness of all legislative and socio-economic developments and trends to capitalize on opportunities and negate threats.
• Perform any other duties reasonably assigned by management

Education and Qualifications

• University degree (required)
• MBA or equivalent educational background (desirable)

Requirements

• Minimum of 10 years experience in FMCG marketing and sales functions.

Characteristics

• Simple
• Proactive
• Accountable
• Creatively Innovative

Reporting To

• Chief Executive Officer