Summary

The Digital Marketing Officer is responsible for developing and implementing strategies that promote the company, its brand, product, and services and generate leads using the company’s digital channels

Responsibilities

• Manage and maintain digital marketing function
• Develop and implement Digital media strategy.
• Administer social media channels and website site
• Optimize user experience to improve the user-rating feedback and user feedback on ease of use of the website
• Maintain social media presence.
• Create and execute Digital Marketing campaigns.
• Social media and website content creation and optimization.
• Engaging social media audience
• Research on digital trends and insights and evaluate emerging technologies to enhance digital marketing performance.
• Measure, analyze and report performance of all digital marketing platforms and activities.
• Any other relevant duties that may be assigned.

Education and Qualifications

• A minimum of Bachelors / Diploma in Communication/, Marketing, Information Technology, or relevant field.
• Computer proficiency
• Proficiency skills in Adobe Photoshop and Adobe Premiere
• Qualification in Digital Marketing an added advantage
• Experience in maintaining CMS including using WordPress

Requirements

• Proven working experience in digital marketing.
• Proven ability to develop digital marketing strategies.
• Solid knowledge of website analytics tools (e.g., Google, Analytics etc.)
• Demonstrable experience leading and managing SEO, social media, and digital marketing campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• In-depth knowledge and use of various social media platforms and website
• The ability to use social media to maintain or build a brand
• Great verbal and written communication skills
• Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position
• Good interpersonal skills and organizational skills

Characteristics

• Innovative
• Self-motivated
• Adaptability
• Goal and deadline driven
• High Level of integrity.