Digital Marketing Officer
The Digital Marketing Officer is responsible for developing and implementing strategies that promote the company, its brand, product, and services and generate leads using the company’s digital channels
- Manage and maintain digital marketing function
- Develop and implement Digital media strategy.
- Administer social media channels and website site
- Optimize user experience to improve the user-rating feedback and user feedback on ease of use of the website
- Maintain social media presence.
- Create and execute Digital Marketing campaigns.
- Social media and website content creation and optimization.
- Engaging social media audience
- Research on digital trends and insights and evaluate emerging technologies to enhance digital marketing performance.
- Measure, analyze and report performance of all digital marketing platforms and activities.
- Any other relevant duties that may be assigned.
Education and Qualifications
- A minimum of Bachelors / Diploma in Communication/, Marketing, Information Technology, or relevant field.
- Computer proficiency
- Proficiency skills in Adobe Photoshop and Adobe Premiere
- Qualification in Digital Marketing an added advantage
- Experience in maintaining CMS including using WordPress
- Proven working experience in digital marketing.
- Proven ability to develop digital marketing strategies.
- Solid knowledge of website analytics tools (e.g., Google, Analytics etc.)
- Demonstrable experience leading and managing SEO, social media, and digital marketing campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- In-depth knowledge and use of various social media platforms and website
- The ability to use social media to maintain or build a brand
- Great verbal and written communication skills
- Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position
- Good interpersonal skills and organizational skills
- Goal and deadline driven
- High Level of integrity.
Logistics & Operations: 2 Years
Digital Media: 2 Years