Summary

A role with a multinational company with a focus on development, evaluation, negotiation, and activation of all Brand Media, Entertainment Content, and Digital connections with consumer.

Responsibilities

• Maintain a firm understanding of the Media & Digital marketplace
• Supply and demand negotiation dynamics
• Changing media consumption/lifestyle habits
• The emergence of new media/entertainment platforms
• Develop and execute strategy for Media and Digital
• Lead consumer engagement and social listening/monitoring
• Lead digital transformation and digital-first mind-set
• Work in concert with Brand Management to identify opportunities and strategies that result in a competitive advantage for the Brands
• Leverage buying power and relationships to maximize consumer impact of the Brands.
• Ensure effective delivery of Brand message through the implementation of the integrated marketing communication process
• Increase the relevancy of Brands through enhanced Brand image and brand health measures
• Interface with Africa Zone Consumers Connections, Brand Management teams from Southern BU countries to establish related Brand Marketing/Media objectives, strategies, and initiatives.
• Use of analytic solutions to help understand and connect with consumers
• Lead and influence media agencies to improve media plans and executions impacting brands. Ensure alignment with media policies and guidelines

Education and Qualifications

• Bachelor Degree in relevant field 
• Familiar with Digital marketing channels and analytics 

Requirements

• Minimum of 3+ years of experience
• Strong communication skills.
• Good interpersonal skills.
• Ability to manage both internal & external stakeholders.
• Understanding of marketing, digital, and media.
• Interactions with Media and creatives agencies, Brand teams and Zone connections team

Characteristics

• Proactive 
• Insightful and innovative 
• A self-starter 
• Ability to work under pressure with speed

Reporting To

• Marketing Director