Summary

Responsibilities

• Facilitate strategic branding of the facility, and pursue new business opportunities locally, regionally, and internationally.
• Lead the development and execution of sales and marketing strategies to meet revenue and occupancy targets.
• Build and maintain relationships with key stakeholders including clients, partners, and industry associations.
• Prepare detailed proposals and lead bidding processes for prospective clients.
• Monitor industry trends, competitor activities, and emerging market opportunities.
• Oversee client accounts, license renewals, and long-term engagement strategies.
• Represent the organisation at trade shows, exhibitions, and industry events.
• Regularly report sales plans, performance metrics, and results to senior management.
• Maintain up-to-date knowledge of facilities, services, suppliers, and industry developments.
• Ensure optimal space utilisation for events to maximise profitability.

Education and Qualifications

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• Proficient in Microsoft Office Suite and relevant business software.
• Strong analytical, negotiation, and project management skills.

Requirements

• Proven experience as a Commercial Director or similar senior commercial leadership role.
• Several years of experience in a commercial or business development role, preferably within conference centres or event facilities.
• Deep understanding of sales, marketing, and market research practices.
• Financial acumen including budgeting and revenue management.
• Contract negotiation and vendor management experience.
• Familiarity with compliance and regulatory environments.
• Willingness to travel as required for business purposes.

Characteristics

• Strong strategic planning and business development skills.
• Excellent leadership, communication, and interpersonal abilities.
• Demonstrated ability to build, motivate, and manage high-performing teams.
• Strategic mindset with the ability to make data-driven decisions.