Funds Vs Skills; What Matters More In Building A Succesful Startup In Africa? Funds Vs Skills; What Matters More In Building A Succesful Startup In Africa?
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You’ve just founded your startup and you’re raring to go. The only thing left to do is secure some funding. You’ve been making the rounds, pitching to investors and talking to anyone who will listen, but so far you haven’t had any luck. Maybe you have managed to raise some money, but it’s not enough. You need more if you’re going to make your startup a success.

You start to wonder, does it really take more than money to succeed as a startup in Africa?

Turns out, the answer is no.

In this article, I’ll explore the importance of skills and capacity building in building a successful startup in Africa.


The Importance of Having a Well-Rounded Team.

You might think that all it takes to start a successful business in Africa is money, but you would be wrong. Money is important, of course, but it’s not everything. For instance,the story of Kune shutdown in Kenya teaches us the lesson of “ fund is not everything” in buliding a successful startup in Africa.

What’s even more important is having a team of people who are well-rounded and have the skills to help your business succeed. This includes people with experience in marketing, finance, operations, and more.

Think about it - no one person can be an expert in everything, so it’s important to have a team who can help you cover all your bases. So if you’re serious about starting a business in Africa, make sure you have a team which is ready and willing to help you succeed.

The Importance of Market Research.


No matter how much money you have, it's important to do your research and understand your target market. After all, you can't expect to succeed if you're not selling a product or service that people actually want or need.

Market research can help you understand your target market better and figure out what needs and wants they have. It can also help you identify your competition and find potential partners or investors. So don't skip this important step just because you think money is all you need to succeed in Africa.

The Importance of a Strong Business Model.


It’s no secret that money is important when it comes to starting a business, but many people assume that having a lot of money is the key to success. In Africa, this isn’t always the case.

A recent study showed that a strong business model is actually more important for startups in Africa than having funds available. What this means is that; it’s more important to focus on developing a solid plan and building a good team than on raising money.

This isn’t to say that money isn’t important – it is – but it’s clear that it’s not the only thing that counts when it comes to building a successful startup in Africa. So if you’re thinking of starting your own business, make sure you focus on developing a good business model and building a strong team.

The Importance of a Clear Value Proposition.

So you've got an idea for a startup. That's great, but it's only the beginning. The next step is to figure out how to make your business successful. And while money is certainly important, it's not the only thing that matters.

In order to be successful, your startup needs to have a clear value proposition. What makes your business different from all the others? Why should customers choose you over the competition? When you can answer these questions, you'll be well on your way to success.

The Importance of a Good Pitch.

Pitching your business is essential, no matter where you are in the world. When you’re starting a business in Africa, pitching is even more important.

Why? Because raising money is only one part of the challenge of building a successful startup in Africa. You also need to have a good idea, and you need to be able to sell that idea convincingly.

That’s where your pitch comes in. A good pitch can help you to get the funding you need, but it can also help you to build a team of talented people who believe in your vision and want to help you make it a reality.

The Importance of a Solid Business Plan.

It's no secret that starting a business in Africa can be difficult. But money isn't the only thing you need to be successful. In fact, lack of funds is often outweighed by a lack of business skills and planning. That's why it's important to take the time to develop a solid business plan before starting your venture.

This document should outline your company's goals, strategies, and how you plan to achieve them. It should also include a financial forecast and detailed budget. Without a business plan, it will be difficult to secure funding or make informed decisions about your company's future. So make sure you put in the effort and create a plan that will help your startup succeed.

You might think that it takes nothing but money to start and grow a business. However, that's not always the case. Yes, funds are important, but so too are the skills and capacity of the team behind the business.

In Africa, startups are constantly battling two key issues: a lack of funds and a lack of skills. But with the right approach, both of these challenges can be overcome.

So, what matters more in building a successful startup in Africa? Funds or skills? The answer is: both.

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Justine Massaba
Written by

Justine Massaba

Justine Massaba is the co-founder of Eagle Lead Africa, a company that focuses on nurturing the generation of leaders in Africa. His mission is to empower companies and businesses to utilize the power of leadership in maximizing productivity and efficiency in the workplace.

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