Summary

Responsibilities

Responsibility for Internal and external relations

Internal:

• Oversee all marketing manager activities within Comapany
• Sales, Procurement, Production, Marketing, IT, Retail Operations, Logistics, Finance

External:

• Advertising, experiential, digital and PR Agencies
• Media Partners
• Industry Stakeholders and Associations
• Strategic Partners

Key responsibilities:

1. Strategic Marketing Leadership

• Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth
• Develop and execute integrated marketing strategies aligned with business goals.
• Oversee brand positioning, campaign development, and product marketing.
• Lead digital marketing initiatives including SEO/SEM, social media, and content strategy.
• Manage agency relationships and marketing budgets for optimal ROI.
• Plan and administer the company’s Marketing and Support budget

2. Data & Insights

• Analyse customer segmentation and behaviour to inform marketing and service strategies.
• Provide actionable insights to leadership for product, service, and experience improvements.
• Monitor and report on KPIs including brand equity, digital engagement, retention, and advocacy.
• Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).

3. Business Development, New Product Development (NPD)

• Work closely with product specialists drive business development and new product
• Lead the planning, creation and production of communications strategies and executions to ensure market success for new products, new business activities and programs
• Liaise with Group Business Insights & Intelligence to undertake market research to inform business decisions in new product development, or product and service enhancement
• Develop and manage all external and internal communications and systems
• Develop and manage Reputation Management communication and systems and communication protocols including Crisis Communication protocols
• Drive Corporate Social Investment programmes: strategy, implementation, and leveraging
• Develop Brand Corporate Identity (CI) with the necessary application manuals and control protocols in alignment with the Group policies

4. Brand Marketing and Communications

• Develop annual brand marketing plans and liaise with the Business Unit Head and Group Head of Marketing and Product Portfolio for approvals
• Provide input into the development of new brands and the review of existing ones
• Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
• Manage day to day activity with PR, press and marketing communications agencies.
• Develop and manage the infrastructure and policies fot web and digital communication to deliver commercial impact to the business
• Work with regional offices in designing and implementing CRM and client contact systems.
• Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content

5. Team & Process Leadership

• Redefine the company’s orientation strategic marketing with digital fluency.
• Establish and consistently deliver on KPIs across marketing and trade channels (response time, engagement, CSAT).

• Promote continuous improvement using design thinking methodologies.

6. Collaboration & Advocacy

• Partner with Sales, Logistics, Customer Service, and Retail Operations functions to enhance end-to-end experience.
  Convert satisfied customers into brand advocates through testimonial programs and online reviews.
• Represent the “voice of the customer” in executive forums with data-backed insights 

Job dimensions:

 Financial responsibilities:

• Accountable for monitoring and managing marketing expenditure.
• Responsible for developing and managing the annual marketing budget.

Responsibility for Physical Assets:

• Custodian of marketing materials, branding assets, and promotional items.

Budgetary responsibility:
       • Responsible for developing and managing marketing Annual Budget

Responsibility for Procurement:
       • Yes – subject to consultation with the CEO and the Group Head of Marketing

Decision Making/Job influence:
     • Yes – strategic and operational influence across the organization.

Working conditions:

• Regular interaction with internal stakeholders (management, employees) and external parties (consultants, customers, agents, regulatory bodies).
• Standard business working hours, with occasional extended hours as per business demand.
• Requires use of standard office equipment
• The role demands high levels of confidentiality, emotional intelligence, and
• resilience when handling sensitive matters.
• Balances strategic planning with hands-on execution in a dynamic, fast-paced

Education and Qualifications

Requirements

Characteristics

Key Competencies and Skills

• Strategic marketing and brand management

• Digital fluency and data-driven decision-making

• Customer-centric mindset and innovation orientation

Language Requirements

• Kiswahili

• English

Computer Literacy

• MS Office packages

Personality Profile

• Leadership and people development

• Stakeholder engagement and communication

• Project management and execution discipline

• Positive

• Fast paced and prompt

• Achievement oriented

Additional / Specific Work Requirements

• Strong attention to detail

• Excellent time management

• Effective planning and coordination

• High integrity and confidentiality

• Strong interpersonal skills

• Strategic and analytical thinking

• Flexibility and adaptability

• Commitment to continuous learning

Reporting To