Head of Marketing and Communication

roomDar es Salaam

business_centerFull Time

book Direct Reports

bookmark Head of Department

directions_carDriving License Not Required

flagOnly Open to Tanzanian Nationals

access_timeExpiring in 10 Days

businessBanking, Telecommunication

Marketing Community, Sustainability & Responsibility (CSR)

Summary

  • The Head of Marketing & Communication  has primarily responsibility for the planning, development and implementation of marketing strategies, plans and campaigns and overall responsibility for compliance to Bank  identity and brand health monitoring.
  • Responsible in developing effective marketing strategies, exploring for new markets to build and manage the brand to meet strategic business objectives.   
  • Maintain a positive and vibrant relationship with media houses in Tanzania and effective management of reputation risk and publicity.
  • To position the Bank as a Corporate Citizen  in community development in Tanzania ,so to create an overall positive impact on society and relevant stakeholders by investing in communities.

Responsibilities

  • Developing Marketing and Communication strategies for the Bank in line with Bank objectives.
  • Managing all Marketing and Communication initiatives for the Bank.
  • Develop Marketing strategies to support business initiatives.
  • Overall responsibility for brand management and corporate identity
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies
  • Planning and implementing promotional campaigns.
  • Overall responsibility for brand management and corporate identity.
  • Creation and publication of all marketing material in line with marketing plans.
  • Analysing potential strategic partner relationships for Bank marketing.
  • Maintain effective internal communications to ensure that all relevant Bank functions are kept informed of marketing objectives.
  • Crafting strategies for all marketing teams, including Digital, Advertising, Communications and Creativity.
  • Assist in developing and implementing a Strategy for CSR which will form part of the overall Strategy required to implement CSR Tanzania focus
  • Serve as internal resource and external representative on CSR issues.
  • Develop an accepted and long-term strategic plan/set of priorities for targeted communities
  • Planning, Developing and Implementing PR strategies
  • Managing enquiries from media, individuals and other organisations
  • Researching, writing and distributing press releases to targeted media
  • Planning publicity strategies and campaigns
  • Organising events including press conferences, exhibitions, open days and press tours

Education and Qualifications

  • Must possess a Bachelor’s degree in Marketing or a related field.
  • Computer literate: technical knowledge of related programmes and computer software.

Requirements

  • A minimum of 5 years’ post-qualification experience, with at least 3 years in a managerial position.
  • Demonstrated leadership skills with good command of oral and written knowledge of English.

Characteristics

  • A structured approach to dealing with complex and variable work environments in an independent manner.
  • Ability to balance opposing business requirements.
  • Ability to balance long term and short term requirements independently
  • Strong evaluation, communication and reporting skills
  • Able to provide advice and cause/effect evaluation to support business decision making
  • Independent and logical thinker, yet an achiever and implementer
  • Leads by example
  • Good at managing large volumes of information and can add value through management reporting
  • Builds relationships and networks easily  

Reporting To

  • Managing Director 

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Banking: 5 Years

Telecommunication:3 Years

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Marketing: 5 Years

Community, Sustainability & Responsibility (CSR):5 Years