Summary

• The Head of Marketing & Communication  has primarily responsibility for the planning, development and implementation of marketing strategies, plans and campaigns and overall responsibility for compliance to Bank  identity and brand health monitoring.
• Responsible in developing effective marketing strategies, exploring for new markets to build and manage the brand to meet strategic business objectives.   
• Maintain a positive and vibrant relationship with media houses in Tanzania and effective management of reputation risk and publicity.
• To position the Bank as a Corporate Citizen  in community development in Tanzania ,so to create an overall positive impact on society and relevant stakeholders by investing in communities.

Responsibilities

• Developing Marketing and Communication strategies for the Bank in line with Bank objectives.
• Managing all Marketing and Communication initiatives for the Bank.
• Develop Marketing strategies to support business initiatives.
• Overall responsibility for brand management and corporate identity
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies
• Planning and implementing promotional campaigns.
• Overall responsibility for brand management and corporate identity.
• Creation and publication of all marketing material in line with marketing plans.
• Analysing potential strategic partner relationships for Bank marketing.
• Maintain effective internal communications to ensure that all relevant Bank functions are kept informed of marketing objectives.
• Crafting strategies for all marketing teams, including Digital, Advertising, Communications and Creativity.
• Assist in developing and implementing a Strategy for CSR which will form part of the overall Strategy required to implement CSR Tanzania focus
• Serve as internal resource and external representative on CSR issues.
• Develop an accepted and long-term strategic plan/set of priorities for targeted communities
• Planning, Developing and Implementing PR strategies
• Managing enquiries from media, individuals and other organisations
• Researching, writing and distributing press releases to targeted media
• Planning publicity strategies and campaigns
• Organising events including press conferences, exhibitions, open days and press tours

Education and Qualifications

• Must possess a Bachelor’s degree in Marketing or a related field.
• Computer literate: technical knowledge of related programmes and computer software.

Requirements

• A minimum of 5 years’ post-qualification experience, with at least 3 years in a managerial position.
• Demonstrated leadership skills with good command of oral and written knowledge of English.

Characteristics

• A structured approach to dealing with complex and variable work environments in an independent manner.
• Ability to balance opposing business requirements.
• Ability to balance long term and short term requirements independently
• Strong evaluation, communication and reporting skills
• Able to provide advice and cause/effect evaluation to support business decision making
• Independent and logical thinker, yet an achiever and implementer
• Leads by example
• Good at managing large volumes of information and can add value through management reporting
• Builds relationships and networks easily  

Reporting To

• Managing Director