Have you ever used an app that was so addictive that you couldn't stop using it? If so, then you've experienced the power of hooked UI/UX design.
What is UI/UX design?
UI stands for user interface, and UX stands for user experience. UI/UX design is the process of creating websites and apps that are both visually appealing and easy to use. When done well, UI/UX design can create a positive experience for users that keeps them coming back for more.
What is the psychology behind UI/UX design?
The psychology of UI/UX design is based on the idea that users are motivated by certain psychological principles, such as the need for rewards, social connection, and progress. By understanding these principles, designers can create interfaces that are more engaging and addictive.
Why is the psychology of UI/UX design important?
The psychology of UI/UX design is important because it can help designers create products that are more likely to be used and enjoyed by users. When users have a positive experience with a website or app, they are more likely to become loyal customers and recommend the product to others.
The 4 Psychological Principles of Hooked UI/UX Design
Triggers are cues that signal to the user that there is something new or important for them to see. Triggers can be visual, such as a red notification badge, or they can be auditory, such as a push notification sound.
Actions are the steps that the user takes in response to the trigger. For example, a user might tap on a notification badge to see what's new, or they might click on a button to start a game.
3. Variable Rewards
Variable rewards are unpredictable rewards that keep users coming back for more. For example, social media apps use variable rewards by showing users different posts and stories each time they open the app. This keeps users engaged and wanting to come back for more.
Investments are things that users put into a product or service, such as time, money, or effort. The more users invest in a product, the more likely they are to stick with it. For example, users are more likely to continue using a social media app if they have invested time in creating a profile and connecting with friends.
How to Apply the 4 Psychological Principles
Here are some tips for applying the four psychological principles of hooked UI/UX design to your website or app:
I. Use attention-grabbing visuals, such as red notification badges and bright colours, to trigger users.
ii. Use clear calls to action to tell users what you want them to do next.
iii. Use push notifications to notify users about new content or features.
I. Make it easy for users to take the desired action by using simple forms, large buttons, and clear instructions.
ii. Use gamification elements, such as badges and leaderboards, to make actions more fun and engaging.
I. Use surprise rewards, such as mystery boxes and pop-up discounts, to keep users coming back for more.
ii. Use social proof to show users how popular your product or service is.
iii. Use scarcity to create a sense of urgency and encourage users to take action.
I. Allow users to save their progress, create profiles, and connect with others to invest in your product or service.
ii. Make it easy for users to share your product or service with their friends.
3 Case Studies of Websites and Apps That Use Hooked UI/UX Design
Facebook uses triggers such as notifications and red badges to keep users checking the site. It also uses variable rewards, such as new likes and comments, to keep users coming back for more. Finally, it allows users to invest in the platform by creating profiles, connecting with friends, and sharing content.
Instagram is another example of a website that uses a hooked UI/UX design. It uses triggers such as push notifications and DMs to keep users checking the app. It also uses variable rewards, such as new likes and comments, to keep users coming back for more. Finally, it allows users to invest in the platform by creating profiles, connecting with friends, and sharing photos and videos.
Duolingo is a language learning app that uses a hooked UI/UX design to keep users engaged. It uses triggers such as notifications and streaks to keep users coming back for more. It also uses variable rewards, such as new badges and experience points, to keep users motivated. Finally, it allows users to invest in the platform by saving their progress and competing with friends.
What are some other psychological principles that can be used in UI/UX design?
Other psychological principles that can be used in UI/UX design include social proof, scarcity, and authority.
Social proof: Users are more likely to do something if they see that other people are doing it. This can be used in UI/UX design by showing users how many other people are using a product or service.
Scarcity: Users are more likely to want something if they feel like it's scarce. This can be used in UI/UX design by creating a sense of urgency or by limiting the availability of a product or service.
Authority: Users are more likely to trust and follow experts. This can be used in UI/UX design by using authoritative language and design elements.
How do you avoid making the design too addictive?
It's important to avoid making your UI/UX design too addictive by giving users the option to opt out of triggers and rewards. You should also make sure that your product or service has a clear value proposition and that users are not spending more time on it than they intended.
Where can you learn more about the psychology of design?
There are many resources available online and in libraries that can teach you more about the psychology of UI/UX design. Some good resources include:
1. Hooked: How to Build Habit-Forming Products by Nir Eyal
2. The Design of Everyday Things by Don Norman
3. Well-designed: How to Use Empathy to Create Products People Love by Jon Kolko
4. The User Experience Team of One: A Research and Design SurvivalGuide by Leah Buley
By understanding the psychology of UI/UX design, you can create websites and apps that are more engaging and addictive. By using the principles of triggers, actions, variable rewards, and investments, you can create products that users will love to use and keep coming back for more.