Summary

To build and execute a best-in-class brand strategy that drives exponential business growth. You will act as the "General Manager" of your portfolio ,connecting commercial ,supply and regional brands teams to deliver insight-led innovation, creative firepower and financial discipline.

Responsibilities

• Strategic Leadership (Annual & Pricing Strategy): Lead the annual Market Business Planning process and own the end-to-end pricing strategy. Set the long-term brand vision, not just annual tactics.

• Insight-Led Growth & Creative Excellence: Translate deep consumer and cultural insights into disruptive creative campaigns. Own the end-to-end media and communication channel strategy, ensuring every A&P dollar is optimized for maximum ROI.

• Innovation & Renovation Pipeline: Drive the SBL innovation process from concept to launch. Lead line extensions and renovation projects in partnership with the Innovation Project Manager.

• Holistic Performance Management (P&L Ownership): Own the brand’s P&L, consumer tracking, and market share data. Proactively intervene when performance dips and embed measurement standards into every plan.

• Stakeholder & Agency Partnership: Build high-performing relationships with internal partners (Sales, Finance, Supply) and external agencies (Creative, Media, PR, Digital, Promo). Act as the single point of contact for managing deliverables.

• Compliance & Controls: Champion compliance across cross-functional workstreams to ensure sustainable business practices.

• Performance Reviews: Regularly review brand and business investments to capture learnings and support future decision-making.

Deliverable KPIs

• Net Sales Value & Market Share growth (vs. plan & prior year)

• Brand Health Metrics (Salience, Meaningful, Penetration)

• ROI of A&P spend (Efficiency & Effectiveness)

• Innovation velocity (Time to market & volume targets)

• Agency & Cross-functional engagement scores

Education and Qualifications

• Bachelor’s degree in Marketing, Business, or related field (required)

• CIM Certification (strong advantage)

• Advanced MS Office skills (Excel, PowerPoint, Word, Project)

• Basic data mining & analytics – ability to translate insights into action

Requirements

• 3–4 years of proven Brand Management experience in a fast-paced environment

• Demonstrated success managing agency/partner relationships to deliver breakthrough creative work

• Track record of thriving in a complex, demanding, matrixed business

Characteristics

Key Skills

• Strategic Clarity: Simplifies complexity into a 12-month plan

• Consumer Insight: Obsessed with the “why” behind behaviour

• Marketing Judgement: Bets on the big ideas

• Commerciality: Understands how to interpret a brand P&L

• Excellence in Execution: Delivers on time, in full, error-free

• Portfolio Profitability & Innovation: Balances core brand growth with smart risk-taking

Critical Behavioral Traits

• Ownership: A self-starter who takes on responsibilities without waiting for direction

• Influencing: Inspires others and adapts approach to get the best from teams and agencies

• Simplifying: Cuts through complex information to create clarity and drive action

• Resilient: Remains positive under pressure, navigates change well, and recovers quickly from setbacks

• Curious: Explores trends and new thinking, passionate about learning what drives the consumer and culture

Reporting To

Category Lead