Summary

The Marketing Executive will be  responsible for strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events and product launches & developing an online presence.

Responsibilities

Market Research

• Conduct comprehensive market research to understand consumer preferences
• Gather data through surveys & interviews
• Analysis of data to identify opportunities and threats in the market

Strategic Planning

• Develop strategic plans based on market research insights
• Define target audience and set marketing goals
• Outline the strategies and tactics needed to reach those goals effectively

Campaign Development

• Develop campaigns across various channels including print, digital, social media and events
• Collaborate with creative teams to develop compelling communication messages

Advertising and Promotion

• Plan and execute advertising and promotional activities to raise brand awareness and drive customer engagement
• Coordinate advertising placements negotiate contracts with media partners, and monitor the performance of advertising campaigns
• Manage and monitor the Marketing agency’s activities as per Honda Policy

Budget Management

• Manage the marketing budget allocated to different campaigns and activities
• Ensure that resources are allocated effectively to maximize ROI
• Achieve marketing objectives within budget constraints

Brand Management

• Responsibility of managing and promoting the company's brand identity in accordance with the corporate identity policy.
• Ensure consistency in branding across all marketing channels
• Collaborate with other departments to maintain brand integrity and reputation

Analytics and Reporting

• Track and analyse the performance of marketing campaigns using various metrics and analytics tool
• Generate reports to evaluate the effectiveness of marketing initiativesIdentify areas for improvement, and make data-driven decisions to optimise future campaigns

Education and Qualifications

• Degree in Marketing/Business Related Field

Requirements

• Marketing Initiatives Management
• Strategy Development
• Campaign Execution
• Analytical Reporting

Characteristics

• Creativity
• Problem Solving
• Communication
• Data Analysis
• Market Research
• Manage Marketing Budgets
• Strategic Thinking
• Leadership Skills
• Networking

Reporting To

• Country Branch Manager