Key Account Manager
Summary
The Key Account Manager is accountable for unlocking the huge opportunity for Kenyan Originals in the On Trade in Tanzania. Helping to define and execute how we grow the Savannah Brands portfolio in the On Trade through customer engagement and new customer acquisition.
Responsibilities
Key Account Sales Strategy & Execution
- Identify key annual growth pillars for different Key Accounts
- Collaborating with the accounts to maximize profit by up-selling and/or cross-selling
- Drive the monthly execution plan
- Own the Key Account channel execution strategy as well as ensure that the channel programs are delivering the business outcome
- Enable Savannah Brands to be the business partner of choice by leveraging category management, customer/trade marketing, marketing, finance and supply chain to bring breakthrough ideas to our customers
- Analyzing client data to provide customer relationship management
Account Management
- Developing a solid and trusting relationship between major key clients and the company
- Resolve key client issues and complaints
- Lead contract negotiations incl. pricing and payment terms
- Define annual JBPs with key accounts to maximise partnership (promotions, activations etc)
- Deployment of point-of-sale items aligned to brand needs
- Managing communications between key clients and internal teams
Activity execution:
- Drive excellence in execution of activations in trade as per channel plan
Trade Receivables:
- Ensure all accounts are within trade terms
- Payment collection in line with trade terms with no accounts overdue
Tracking & Reporting:
- Daily, weekly and monthly reporting on performance
- Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training
- ROI analysis on activity performance in trade
Requirements
- Commercial Experience
- Computer literacy (PowerPoint, Excel, Word)
- Language Fluent in English and Kiswahili
Characteristics
Personality
- Independent, Goal-oriented negotiator, Results Driven, extrovert, excellent interpersonal relationship skills, superb presentation skill
Competencies
- Relationship builder, Reliable, Ambitious
Reporting To
Head of Off-Trade of Savannah Brands
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FMCG, Retail & Wholesale: 3 Years
Manufacturing: 2 Years
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