Responsible for the effective management and investment of the customer consideration budget, Sales driver A&P budget, and the coordination and execution of all marketing A&P budgets assigned towards the delivery of brand visibility, POS material BTL (Below the line). 

This role is a key strategic contact between the company and other trade partners and therefore it is expected to have high levels of respect/contact in managing relationships. This role has allocated resources and budgets.

• Off-trade & On-trade Key account executives report directly into this role
• Commercial planning and coordination of all trade and BTL activities across the business
• Trade strategy development, entrenchment in the commercial planning process
• Merchandise/POS identification, placement coordination, design, and procurement
• Sales Driver programs development and execution 
• Stewardship of the measurement and evaluation of programs executed in trade
• Complete stewardship and execution of the total company BTL A& P budget in Tanzania

• At least seven (7) years experience in a similar role

• Extensive business experience gained at a senior level in a multinational corporate environment, with proven capabilities in the FMCG industry and related business issues such as brand management or brand financial management, production, logistics; Risk management techniques; Strategy development and execution; Business consulting; and Project Management.