Summary

Our esteemed client in the FMCG industry/Brewery is looking for an Assistant Brand Manager on Fixed Term Contract of 6 months.

Responsibilities

• Market Research and Analysis:
• Conduct market research to identify consumer trends, preferences, and competitive landscape in the beer industry.
• Analyze data and insights to propose new product concepts aligned with market opportunities and consumer needs.
• Product Development and Testing:
• Work with R&D and brewing teams to conceptualize and develop new beer products, considering factors such as taste profiles, ingredients, and packaging.
• Coordinate product testing and gather feedback to refine prototypes and ensure alignment with brand standards and consumer expectations.
• Marketing Strategy and Execution:
• Develop marketing strategies for new product launches, including positioning, pricing, and promotional campaigns.
• Collaborate with marketing teams to create compelling marketing materials and campaigns that effectively communicate product features and benefits to target audiences.
• Cross-functional Collaboration:
• Partner with sales, supply chain, and distribution teams to ensure successful product launches and market penetration.
• Communicate effectively with internal stakeholders to align on project timelines, milestones, and deliverables.
• Performance Analysis and Optimization:
• Monitor product performance post-launch and conduct regular performance reviews.
• Identify opportunities for optimization and continuous improvement based on sales data, consumer feedback, and market trends.

Education and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Requirements

• 1-2 years experience in FMCG
• Strong passion for the beer industry and understanding of consumer behaviour and market dynamics.
• Previous experience in marketing, product development, or a related field is preferred.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Effective communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.